Skip to content 
🎁 Stop Leaving Money on the Table: Is YITH WooCommerce Gift Cards the Ultimate Sales Booster? 🚀
Let’s talk about a major blind spot in most online stores: The Gift-Giving Problem.
Think about it: Your customer wants to buy a gift for their friend, but they’re not sure which size shirt they wear or if they already own that gadget. So what do they do? They panic, give up, and probably go buy a generic gift card from Amazon.
That’s pure revenue walking out the door!
The solution is simple, powerful, and ridiculously effective: selling branded, customizable gift cards right in your own store. And when it comes to WooCommerce, few solutions are as complete as YITH WooCommerce Gift Cards.
This plugin doesn’t just add a coupon code; it creates a highly professional, Amazon-style gift card product that drives immediate revenue, increases customer loyalty, and—here’s the best part—gets new, ready-to-buy customers onto your site!
I dove deep into the YITH Gift Card Plugin (specifically the YITH WooCommerce Gift Cards Premium version) to see if it’s worth the price tag, how it stacks up against rivals, and why it should be your next install.
🌟 Key Features and Standout Qualities: Why YITH Shines
The beauty of the YITH WooCommerce Gift Cards solution is that it treats gift cards like a premium product, not just a simple coupon.
- 🖼️ Unmatched Customization and Delivery
If a gift card looks like a basic coupon, it feels impersonal. YITH solves this with a focus on presentation and flexibility.
- Custom Image Galleries: You can create unlimited image categories (Christmas, Birthday, Anniversary, etc.) and let the customer choose the perfect one. This is a huge factor in perceived value.
- User Uploads (Premium Feature): The gold standard! Customers can upload their own photo to the card, instantly turning an impersonal gift into a personalized, emotional present.
- Scheduled Delivery: The purchaser can choose the exact date and time the gift card email should be delivered (e.g., 9:00 AM on their birthday). This is a massive win for last-minute or well-prepared shoppers.
- Virtual or Physical: The plugin handles both—sending a sleek email or generating a printable PDF/QR code for the customer to hand-deliver.
- 💸 Ultimate Flexibility in Pricing
You don’t want to restrict your buyers’ generosity. YITH gives you complete control over how the gift card is sold.
- Fixed or Custom Amounts: You can offer predefined amounts (e.g., $25, $50, $100) while simultaneously allowing the customer to enter a custom amount (with optional minimums) for maximum flexibility.
- Discounted Gift Cards (Premium): You can sell a $100 gift card for $90! While you lose $10 immediately, you gain $100 in future revenue and a new customer. This is a powerful marketing tool for big holidays.
- The “Gift this Product” Option: This is genius. A customer can buy a gift card for the exact value of a specific product they love and recommend that product in the email. It makes the gift card less vague and more targeted, increasing the chance of redemption.
- 🛡️ Seamless Redemption and Management
Once the card is purchased, the process for both the admin and the recipient needs to be flawless.
- Balance Tracking and Multiple Use: Recipients can use the gift card across multiple orders until the balance is completely used up. They can also check the remaining balance in their ‘My Account’ page.
- QR Code Integration: The code can be automatically generated as a scannable QR code on the PDF, making it super fast for the recipient to redeem on their phone (or for you to scan in a physical store, if applicable).
- Admin Control: Admins can manually create, edit, activate, suspend, or update the balance of any gift card code directly from the backend, which is essential for managing errors or refunds.
- Smart Coupons Integration: If you are migrating from a coupon-based store credit system, YITH offers an easy conversion tool to turn old coupon codes into new, trackable gift cards.
- 💰 The Core Business Benefit: Cash Flow and Acquisition
The real value of gift card yith is what it does for your bottom line:
- Immediate Cash Flow: You get the money upfront when the card is sold, often long before the recipient uses it.
- Increased AOV (Average Order Value): Studies consistently show that recipients spend 20–40% more than the card’s face value when redeeming it.
- New Customer Acquisition: The gift card is a zero-cost customer acquisition tool. Someone else does the marketing for you, and the recipient is a highly qualified, ready-to-shop lead.
🥊 YITH vs. The Competition (WebToffee & Smart Coupons)
The WooCommerce gift card market has a few strong players. Here’s a look at how YITH WooCommerce Gift Cards Premium stacks up against two main competitors: WebToffee and Smart Coupons.
Feature Focus | YITH WooCommerce Gift Cards | WebToffee Gift Cards | Smart Coupons(Store Credit) |
Core Philosophy | Dedicated Gift Card Product with maximum personalization (Amazon-style). | Feature-rich, reliable, often cheaper alternative with excellent functionality. | Primarily an advanced coupon management system that also handles store credit. |
User Image Upload | YES (Premium) – Allows customers to upload their own photo for the card. | Usually NO (Often relies on pre-designed templates only). | NO – Functionality focused on code and value, not visual design. |
Scheduled Delivery | YES – Set date and time for email delivery. | YES – Standard feature for date selection. | Basic – Often just triggered upon order completion. |
Gift This Product | YES (Premium) – Links the card to a specific recommended product. | Generally NO. | NO. |
Pricing | Higher end of the market (See below). | Very competitive mid-range pricing. | Mid-range, but covers coupons, bulk creation, and gift cards. |
Design Control | Excellent image galleries and PDF customization. | Clean design, highly usable, good pre-set templates. | Minimalist design, focused on text/code delivery. |
💡 The Verdict on Comparison
- Choose Smart Coupons if: You primarily need an ultimate coupon manager and see “Gift Cards” as simply another form of store credit or coupon bulk creation.
- Choose WebToffee if: You need a high-quality, reliable, and slightly cheaper alternative to YITH that covers 90% of the core features but don’t need the advanced personalization (like customer photo uploads or the “Gift this Product” suggestion).
- Choose YITH WooCommerce Gift Cards if: Branding, customer experience, and personalization are paramount. You want the most visually impressive, fully customizable, and feature-rich gift card product that truly replicates the experience of buying a gift card from a major retailer.
💰 YITH Gift Card Plugin Pricing Explained
YITH WooCommerce Gift Cards operates on a standard annual subscription model. Like all YITH plugins, there is a free, basic version, but the YITH WooCommerce Gift Cards Premium is where the real power is.
Plan | Estimated Price (Annual) | What’s Included in Premium |
Single Site | € 119.99 / year (~$130) | Full features, updates, and support for one website. |
6 Sites | € 279.99 / year (~$300) | Full features, updates, and support for up to six websites (best for small agencies). |
30 Sites | € 479.99 / year (~$520) | Full features, updates, and support for up to thirty websites. |
Friendly Pricing Note: The pricing is generally competitive, especially considering the power features like custom image uploads and scheduled delivery. The free version is a great starting point, but you’ll hit a wall quickly if you need the sophisticated branding and delivery options. You must buy the premium version to get the full sales-boosting potential.
🎯 Who is YITH WooCommerce Gift Cards Best Suited For?
This plugin is a fantastic investment for anyone serious about e-commerce growth, but it’s especially crucial for:
- 🎁 Holiday & Seasonal Retailers: If your business spikes during Christmas, Valentine’s Day, or Mother’s Day, scheduled delivery and custom holiday-themed cards are non-negotiable for maximizing sales.
- 🎀 Brands Focused on Aesthetic & Customization: If your brand identity relies on beautiful design and a premium customer experience, the customization options (image galleries, PDFs, QR codes) make YITH the clear winner.
- 💻 Agencies and Web Designers: The 6- and 30-site licenses are invaluable for agencies who need a reliable, high-quality gift card solution to deploy across multiple client stores.
- ❓ Stores with Hard-to-Gift Products: If you sell specialized gear, personalized services, or unique niche products (e.g., expensive bike parts, organic skincare), the gift card removes the guesswork and ensures the recipient gets exactly what they need.
👍 YITH WooCommerce Gift Cards Pros and Cons
Pros (Why You’ll Love It) | Cons (Things to Watch Out For) |
Advanced Personalization: The ability for users to upload their own images is unique and drives sales. | No Free Migration Tool: While it integrates with Smart Coupons, moving gift card data from other niche plugins can still be a manual process. |
Scheduled Delivery: Essential feature for gift purchases, ensuring timely arrival on the special day. | Higher Entry Price: The premium license is an annual commitment and is more expensive than some basic alternatives. |
Full Product Creation: Creates a standalone product type, not just a coupon, leading to a much cleaner and more professional checkout flow. | Plugin Bloat Concern: YITH is a massive developer, and some users occasionally report that their large framework can contribute to site speed concerns (though often minimal with good hosting). |
QR Code Integration: Fantastic feature for modern users and bridging the gap between online and potential physical store use. | Support Dependency: Like most premium plugins, you need the active annual subscription for full support and crucial compatibility updates. |
Robust Admin Tools: Easy to manually create, edit, or check the balance of any card from one dedicated dashboard. | Compatibility Checks: Always ensure any dedicated gift card plugin is compatible with your specific checkout/customization plugins before purchase. |
🛠️ How to Set Up Your First Gift Card with YITH (Quick Guide)
Getting started is surprisingly fast, as YITH WooCommerce Gift Cards treats the card like a regular product.
Step 1: Install and Activate
- Purchase and download the YITH WooCommerce Gift Cards Premium plugin.
- Go to WordPress Dashboard > Plugins > Add New > Upload Plugin.
- Install, Activate, and enter your license key under YITH > License Activation.
Step 2: Create Your Image Galleries (The Fun Part)
- Navigate to YITH > Gift Cards > Gift Card Categories (or Image Galleries).
- Create categories like “Birthday,” “Holiday,” “Thank You,” etc.
- Upload the corresponding images into the Media Library and assign them to the correct category. This creates the professional gallery your customers will see.
Step 3: Create the Gift Card Product
- Go to Products > Add New.
- Give it a title, like “Personalized Gift Card.”
- In the Product Data dropdown, select “Gift Card.”
- A new tab, “Gift Card Options,” will appear.
Step 4: Configure the Amounts and Options
- Under Gift Card Options, you’ll set the pricing:
- Fixed Amounts: Enter predefined values (e.g., 25, 50, 100), separated by a comma.
- Allow Custom Amount: Check this box if you want the customer to enter their own value.
- Assign Galleries: Select the image categories you created in Step 2 to display on this product page.
- Delivery/Design Settings (Global): Go back to the main YITH > Gift Cards settings to enable features like Scheduled Delivery, User Uploads, and QR Codes. These are usually set once globally.
- Publish! Your new gift card product is now ready to generate revenue!
👑 Final Recommendation: The Best Choice for Quality
If you’re using gift cards as a serious, year-round revenue stream and marketing tool, YITH WooCommerce Gift Cards Premium is the gold standard for quality and customer experience.
While you could save a few dollars with a simpler alternative, no other plugin offers the same level of seamless personalization—the user-uploaded photos, the scheduled delivery, and the professional PDF/QR code generation. These are the small details that make a customer choose your gift card over a competitor’s.
It’s an investment that pays for itself quickly, not just in immediate sales, but by reliably bringing in new, high-value customers who were sent a personalized gift from a friend. Don’t wait for the holiday rush—install it now and secure that recurring revenue.
❓ Frequently Asked Questions (FAQs)
Q1: Can the recipient use the gift card for partial payments?
A: Yes! The core benefit of YITH Gift Card is that it functions as store credit. The recipient can use the gift card across multiple purchases until the balance is completely used up. The remaining balance is tracked in the store’s system and viewable in their “My Account” area.
Q2: Does the gift card expire?
A: That is entirely up to you! In the YITH WooCommerce Gift Cards Premium settings, you can choose to set an expiration date (e.g., 1 year from the purchase date) or leave them valid forever. Setting an expiration date is a common tactic to encourage prompt redemption.
Q3: What happens if a customer buys a gift card and then cancels the order?
A: The YITH Gift Card plugin has smart logic for order status. If the original order used to purchase the gift card is cancelled, refunded, or fails, the plugin automatically suspends or disables the generated gift card code, preventing the recipient from using funds that were never actually paid for.
Q4: Are the YITH Gift Card codes compatible with regular WooCommerce coupons?
A: The gift card codes are entered in a dedicated “Apply Gift Card” field by default, keeping them separate from standard coupons. However, YITH offers an option (usually in the premium settings) to allow gift card codes to be entered in the standard WooCommerce coupon field, making the checkout process simpler for the customer.
